Suppose you want to sell something to youth – a product, an idea, or maybe an internship at your company. How would you do it? What methods can you use? Can you do it the way you always have? Will your commercials, your advertising, your websites, your posters still do the job? Will all that money paid for marketing and communication get you what you want?
If the answer to all these questions is yes, then read no further; continue communicating with youth the way you are now, for you are doing fine! But if you are like the rest of us and you have to admit that communicating with the young is not that easy, that it seems like they don’t see or hear you – well, read on. We won’t pretend to have all the answers, for we don’t have the magic key to their hearts, but what we do offer is an understanding of their behavior, of their way of thinking and their actions.
What you’re reading here, however, is just a summary. In the full text, we explain a lot more – but for now, let’s just talk about the essentials.
But before we dive into communication with youngsters, there is a one thing we can already tell you: be prepared to change your own attitude. Be prepared to listen, to watch and – do we have the guts to say it? Yes, we have: love them. The rest will follow!